Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]Read More Upcycle your content
In 2016, I’ll celebrate ten years of freelance writing and consulting. In preparation, I’m carving time to look back over my key learnings, and share what I can. I wrote 7 Tips Every Freelance Writer Should Heed, And Newbies Need to Know for the Professional Writers Association of Canada, Toronto Chapter. The tip that means the most to me is Tip […]Read More Advice to freelance creatives starting out
Jim Beaubien and Karen Caesar hired me to project lead the creation of a new web site and brand refresh. Through brand discovery we co-created the following goals for their new site. They are great goals and I’m pleased to say post-roll out that my team delivered on all six.Read More Client work: Hope Learning
I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]Read More Would you use “&” or “and” in company names?
Check out how 50 of the worlds biggest companies came up with their names.Read More What’s in a name: branding brain food
I love speech writing. Crafting the text is a great challenge, but then actually hearing someone you’ve worked with get up on stage and nail it is a whole other thrill. Better still, is hearing people laugh or applaud at all the right moments. With so many political speeches getting posted online in the lead […]Read More How to write a great speech
Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find. Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web What I like about the examples chosen for this post is that they are not only […]Read More Very unique USPs: marketing brain food