There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]Read More The effective email tease
I met Stephen Harris, Manager of the BC Gov’t Caucus Communications on Twitter this week. We debated the efficacy of online protest actions through tweets, and direct messages. Our debate ended when he said, after being on Twitter all day, that in his opinion a message tweeted in protest by a constituent to an elected […]Read More My debate with Stephen Harris: Do Twitter Protests Count?
OK this is new. The NDP launched a Twitter campaign today to stop the HST in BC. Whatever side of the issue you come down on, this campaign was very well executed and there are definitely some good social media campaign take aways here. (Congrats to the good minds behind this campaign.) The call for […]Read More Calling all Tweeters: BC’s Stop HST Campaign hits Twitter
The question that everyone was asking before today’s rallies was, “How many people do you think will show up?” People wanted to know if the 200,000 people on facebook would translate into feet on the street. In Victoria, Canadians Against Proroguing Parliament Victoria chapter has just over 500 members and just over 500 people confirmed […]Read More When social media moves people: They showed up!
Liberal Press Release teases fall election and teaches us how to grab attention in the headlineRead More Lead with your strongest statement