Engage people with Campaign IT Strategy

Last month, while trying to answer the questions “What is a Campaign?” and “How do I get people to join?” I teased you with only 1 of the Five I’s of campaign strategy. I promised that I would deliver the rest this month.

I’m going to do one better. Well, two better actually.

The first 5 I’s listed here are the classic steps to move people through a campaign. The final I and the T I’ve added. I think they are critical for any type of campaign (marketing, election, outreach, fund raising, etc) but I would argue that they are especially critical if you are mounting an online campaign.Read More »


Why I said yes to volunteering for Jessica Van der Veen’s political campaign

It’s pretty easy to get me to say yes – if the right person, asks me the right thing, at the right time (the golden rule of fund raising, sales and generally getting what you want in this world).

To illustrate this, I’m going to gush about some campaign work I said “yes” to this spring.

For 4 weeks, I had the privilege of writing for a candidate who ran in BC’s provincial election. I produced an email campaign designed to support her live campaign and we enjoyed solid results:

  • online donation spikes
  • strong event attendance
  • people thanking the candidate for reaching out and making them part of her campaign.

Read More »

What is a campaign? And how do you get people to join you?

What do you think of when you hear the word campaign?

Political? Social justice? Fund raising? Military? Marketing? Save the whales? Sales?
All of the above?

campaign |kam’pān|

a series of operations intended to achieve a particular objective, confined to a particular area, for a specified amount of time and involving a specified form of engagement.

campaign |kam’pān|

to work in an organized and active way toward a goalRead More »

Digital Good Deeds

This list of digital good deeds was part of something I sent out with the National Digital Media Day campaign. Maybe there’s still some good that can come of it…

We are in an amazingly fortunate situation. With a very simple click of a button, any one of us can DO something to help people around the world. Here’s how.

Click Free Rice Play an online vocabulary building game to feed the hungry. The more words you get right, the more rice will be donated by the UN World Food Program to developing nations.

Click Microlending It is taking off online. This week alone over 1,500 entrepreneurs were helped through KIVA loans. You can loan KIVA as little as $25 and support multiple initiatives.

Click Good Words For Africa Scrabble Kit Can you imagine helping African grandmothers caring for AIDS orphans by playing a board game?Stephen Lewis Foundation has developed a fun download so you can do just that.

Click Connect Your Friends to Your CauseSet up an online fund raising page of your own using Give Meaning and invite your social network to support a cause that you care about.

Click Be a Mentor Do you have skills that you want to share with the developing world?Sawa can partner you with a local hero in a developing nation who needs your skills.

10,000 Free eNewsletters for Not-for-Profits

Recently, VerticalResponse (the tool I use to produce my eNewsletter, and some client eNewsletters) announced:

Promote Your Non-Profit Freely

At VerticalResponse, we are inspired by the work non-profits do, so we want to make it easier. Now you can save your donors’ dollars for other crucial projects. If your organization is a 501(c)(3)*, then you’re eligible to send up to 10,000 emails per month. Free!

I checked, they are extending this offer to Canadian non-profits too. And there’s no indication that this is a limited time offer bait and switch. This is a very good company.

In fact, I just signed up the Lulu Performing Arts Society. They signed up to better promote their performances, reach out to their community and gain valuable intel on the ratio of people who see the invites, to people who buy tickets! Once we know that, we have a base line and that aids all kinds of planning.

If you have a favorite non-profit, or if you work with non profits, send them these links.

Non Profits need to click here to sign up for an account (Any one can use this link to get a free trial of Vertical Response).

Then click here to register your non-profit status.

In addition to the fr@e delivery and tracking service, VR offers fr@e webinars about email campaigns and fr@e survey tools. Folks can get up to speed very quickly.

There are other tools specifically designed to help non profits launch professional email campaigns, Network for Good has one for example, but I don’t know of any that donate their service.

Sending your favourite charity to the link above is like sending them $10 – $50 every month, depending on what they currently pay for eNewsletter delivery. And if your favourite charity doesn’t send an eNewsletter, you might want to talk to them about how this now-fr@e tool could improve their donor drives, volunteer calls, community engagement and advocacy efforts.

And mention that according to Jeanne Jennings article in ClickZ, the Direct Marketing Association found, “E-mail is a relationship medium, meaning it helps develop, build, and strengthen connections… It’s especially effective at eliciting response from current [contacts].” Or send them to me. I love making making it easy for people to connect.

*501 (c)(3) is an American charitable status but Canadians don’t need it for this