Would you use “&” or “and” in company names?

I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff.

Today, a classic question came up. Should we use “&” or “and” between two words.

Not surprisingly, the designer favoured the “&” but the client favoured “and” so who’s right?Read More »