They love me again! In my last post, I lamented that the political parties of North America forgot about me after the elections. That was soooo last week. This week, Liberal and NDP party members are emailing me daily about the coalition and the differences are fascinating. The Tories still aren’t using email to get […]Read More Ask and….
I can’t believe they dumped me! For the past year, I’ve followed the American presidential nominations, and then the race for President. I was fascinated to see how each candidate used email (with links to viral videos, social networks, etc) to reach new audiences and engage potential voters. And I followed the Canadian elections, both […]Read More Email me ’till I say stop
If you are doing any mass email communication at all, I strongly urge you to use a professional delivery tool. Outlook doesn’t cut it. I write and publish email campaigns for a variety of clients and I’ve worked with a few different delivery tools but my favorite tool, and company, is Vertical Response, affectionately referred […]Read More Vertical Response Fixes the Email Delivery Problems You Might Not Know You Have
Published in the Nanaimo Bulletin: September 12, 2008 I’m working with a communications specialist who has been introducing me to a world of web 2.0 marketing opportunities. Kim Lear has got me blogging and I’ve done a few e-mail announcements, just testing the waters. I’ve asked her to explain how a tried and true marketing […]Read More Permission Marketing Basics