Need a newsletter?

Maybe we should talk. One of my goals this year is to publish more newsletters. Monthlies are popular with a lot of clients, but if you have an audience hungry for more frequent communication,  all the more reason to ask for help! How can I help? When I work with people on their newsletters, I […]

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Ask and….

They love me again! In my last post, I lamented that the political parties of North America forgot about me after the elections. That was soooo last week. This week, Liberal and NDP party members are emailing me daily about the coalition and the differences are fascinating. The Tories still aren’t using email to get […]

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Email me ’till I say stop

I can’t believe they dumped me! For the past year, I’ve followed the American presidential nominations, and then the race for President. I was fascinated to see how each candidate used email (with links to viral videos, social networks, etc) to reach new audiences and engage potential voters. And I followed the Canadian elections, both […]

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Vertical Response Fixes the Email Delivery Problems You Might Not Know You Have

If you are doing any mass email communication at all, I strongly urge you to use a professional delivery tool. Outlook doesn’t cut it. I write and publish email campaigns for a variety of clients and I’ve worked with a few different delivery tools but my favorite tool, and company, is Vertical Response, affectionately referred […]

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