The effective email tease

There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]

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Need a newsletter?

Maybe we should talk. One of my goals this year is to publish more newsletters. Monthlies are popular with a lot of clients, but if you have an audience hungry for more frequent communication,  all the more reason to ask for help! How can I help? When I work with people on their newsletters, I […]

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