There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]Read More The effective email tease
Campaign Strategy: the classic 5 I’s and 2 extras that are especially important in online campaigns.Read More Engage people with Campaign IT Strategy
The elements of a campaign and getting people to say yesRead More What is a campaign? And how do you get people to join you?
Canadian Liberal Party email campaign to reengage membership taps into American Voter Activation Network used by the U.S. Democrats.Read More Michael Ignatieff’s “The Power of One” email campaign
President asks for help with health care – example of well presented urgent plea.Read More The President needs me! AKA Establishing Urgency in an email.