Upcycle your content

Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]

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6 easy ways to start Tweeting

Have you started Tweeting? Have you started and then stopped? No worries. Everyone needs a nudge sometimes. The idea for this post came from a nudge I gave one of my clients. He set himself up with a Twitter account a few months ago. But instead of diving in, he started by following some people, […]

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The effective email tease

There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]

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