Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]Read More Upcycle your content
I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]Read More Would you use “&” or “and” in company names?
Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find. Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web What I like about the examples chosen for this post is that they are not only […]Read More Very unique USPs: marketing brain food
To get better at business writing, learn the solutions to the 5 biggest mistakes.Read More Guide to Better Business Writing