Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]Read More Upcycle your content
I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]Read More Would you use “&” or “and” in company names?
Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find. Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web What I like about the examples chosen for this post is that they are not only […]Read More Very unique USPs: marketing brain food
To get better at business writing, learn the solutions to the 5 biggest mistakes.Read More Guide to Better Business Writing
Have you started Tweeting? Have you started and then stopped? No worries. Everyone needs a nudge sometimes. The idea for this post came from a nudge I gave one of my clients. He set himself up with a Twitter account a few months ago. But instead of diving in, he started by following some people, […]Read More 6 easy ways to start Tweeting
There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]Read More The effective email tease