Companies invest a lot in communications and marketing efforts. Content creation can be costly and time consuming. Thinking creatively about the life cycle of a single piece of content could save on resources and broaden your offering. Check out Lewis PR’s post on Upcycling VS Recycling content. Jen Scheer includes 5 concrete examples of how you […]Read More Upcycle your content
Jim Beaubien and Karen Caesar hired me to project lead the creation of a new web site and brand refresh. Through brand discovery we co-created the following goals for their new site. They are great goals and I’m pleased to say post-roll out that my team delivered on all six.Read More Client work: Hope Learning
There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]Read More The effective email tease
links to places where we can do digital good deeds, part of National Digital Media Day CampaignRead More Digital Good Deeds
Using white papers to meet PR and marketing objectives.Read More What About White Papers?
I worry about coaches and service providers who are continuously positioning themselves/ their ideas/ their companies with statements like, “Given these difficult times…” or “Recession-proof…” or “In today’s market…” What does that do? It demonstrates that you have read the papers – fine – but if you do too much of that kind of positioning, […]Read More What makes you relevant?
I’m on the lookout for socially responsible gifts and I’ve found a real winner with the Shea Butter Market skin care products. The recipient of the gift will feel the benefits of pure shea butter, and the benefits extend to women and children in Ghana. Through her company, the Shea Butter Market, Gifty Serbeh-Dunn has […]Read More Shea Butter Gifts Help Women in Ghana