What about price???

In my last post, workshop announcement checklist for coaches I suggested that including a price on your 1st tier promotion for a workshop (or service) isn’t necessarily a given. (Quick explanation of tiers: if 1st marketing tier = announcing the workshop in your newsletter, the text might link to a 2nd tier marketing tool such as […]

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Email me ’till I say stop

I can’t believe they dumped me! For the past year, I’ve followed the American presidential nominations, and then the race for President. I was fascinated to see how each candidate used email (with links to viral videos, social networks, etc) to reach new audiences and engage potential voters. And I followed the Canadian elections, both […]

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Permission Marketing Basics

Published in the Nanaimo Bulletin: September 12, 2008 I’m working with a communications specialist who has been introducing me to a world of web 2.0 marketing opportunities. Kim Lear has got me blogging and I’ve done a few e-mail announcements, just testing the waters. I’ve asked her to explain how a tried and true marketing […]

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