In my last post, workshop announcement checklist for coaches I suggested that including a price on your 1st tier promotion for a workshop (or service) isn’t necessarily a given. (Quick explanation of tiers: if 1st marketing tier = announcing the workshop in your newsletter, the text might link to a 2nd tier marketing tool such as […]Read More What about price???
I love writing for coaches. My clients are passionate, educated, articulate, and full of integrity. They make it really easy for me to help them with their marketing – who wouldn’t want to spend time with these people? One thing clients come to me with over and over is, “What needs to go on my […]Read More Workshop announcement checklist for coaches – the fun version
I can’t believe they dumped me! For the past year, I’ve followed the American presidential nominations, and then the race for President. I was fascinated to see how each candidate used email (with links to viral videos, social networks, etc) to reach new audiences and engage potential voters. And I followed the Canadian elections, both […]Read More Email me ’till I say stop
Published in the Nanaimo Bulletin: September 12, 2008 I’m working with a communications specialist who has been introducing me to a world of web 2.0 marketing opportunities. Kim Lear has got me blogging and I’ve done a few e-mail announcements, just testing the waters. I’ve asked her to explain how a tried and true marketing […]Read More Permission Marketing Basics
People do business with people. Whether you are a one-person show or a large firm, you can use your communications tools to create opportunities for you and your people to get your name and face out in the world. In this “world of choices” business environment, companies vie for attention by highlighting their unique advantages. […]Read More Do your clients and referrers know you?