Using white papers to meet PR and marketing objectives.Read More What About White Papers?
I worry about coaches and service providers who are continuously positioning themselves/ their ideas/ their companies with statements like, “Given these difficult times…” or “Recession-proof…” or “In today’s market…” What does that do? It demonstrates that you have read the papers – fine – but if you do too much of that kind of positioning, […]Read More What makes you relevant?
In my last post, workshop announcement checklist for coaches I suggested that including a price on your 1st tier promotion for a workshop (or service) isn’t necessarily a given. (Quick explanation of tiers: if 1st marketing tier = announcing the workshop in your newsletter, the text might link to a 2nd tier marketing tool such as […]Read More What about price???
I love writing for coaches. My clients are passionate, educated, articulate, and full of integrity. They make it really easy for me to help them with their marketing – who wouldn’t want to spend time with these people? One thing clients come to me with over and over is, “What needs to go on my […]Read More Workshop announcement checklist for coaches – the fun version
I can’t believe they dumped me! For the past year, I’ve followed the American presidential nominations, and then the race for President. I was fascinated to see how each candidate used email (with links to viral videos, social networks, etc) to reach new audiences and engage potential voters. And I followed the Canadian elections, both […]Read More Email me ’till I say stop