The effective email tease

There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]

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What makes you relevant?

I worry about coaches and service providers who are continuously positioning themselves/ their ideas/ their companies with statements like, “Given these difficult times…” or “Recession-proof…” or “In today’s market…” What does that do? It demonstrates that you have read the papers – fine – but if you do too much of that kind of positioning, […]

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