I write for some clients that specialize in branding. Occasionally, that means I get to weigh in on decisions about a new company name, or even the titles assigned to departments and department staff. Today, a classic question came up. Should we use “&” or “and” between two words. Not surprisingly, the designer favoured the […]Read More Would you use “&” or “and” in company names?
Check out how 50 of the worlds biggest companies came up with their names.Read More What’s in a name: branding brain food
Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find. Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web What I like about the examples chosen for this post is that they are not only […]Read More Very unique USPs: marketing brain food
There is an old marketing adage, originally written in a New York Herald Tribune column in 1956, that goes, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” Advertising mediums have changed dramatically since then, but advertising precepts and concepts have […]Read More The effective email tease
The elements of a campaign and getting people to say yesRead More What is a campaign? And how do you get people to join you?
Using white papers to meet PR and marketing objectives.Read More What About White Papers?
I worry about coaches and service providers who are continuously positioning themselves/ their ideas/ their companies with statements like, “Given these difficult times…” or “Recession-proof…” or “In today’s market…” What does that do? It demonstrates that you have read the papers – fine – but if you do too much of that kind of positioning, […]Read More What makes you relevant?