Now that I’m back freelancing – LOVE IT! – I’m reading constantly again. Thought I’d make a habit of posting some of the food for thought I find.
Think Traffic: 10 Examples of Killer Unique Selling Propositions on the Web
What I like about the examples chosen for this post is that they are not only great examples of USPs but they are also (for the most part) well articulated brands. They know what makes them unique and it shows up in their use of language, colour, design – love the oddball chocolate company.