Hey, this is a fun idea that’s come out of the States.
In an effort to remind us that we all have an active roll to play in stimulating our economy, John Jantsch from Duct Tape Marketing out of Kansas launched an email/blog campaign that encourages people to make referrals for other businesses. He says,
As the talk of recession crowds the news and economic stimulus package debates rage in Washington DC, it’s time for small businesses to take the matter into their own hands. Therefore we hereby declare March 9-13, 2009 – Make a Referral Week.
Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.
Check out their site and if you decide to make a referral, remember to copy it and post it up on LinkedIn too – once you’ve written it you might as well spread the love….